?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=http%3A%2F%2Fd-scholarship-dev.library.pitt.edu%2F36001%2F&rft.title=It's+Not+All+About+Autism%3A+the+Emerging+Landscape+of+Anti-Vaccination+Sentiment+on+Facebook&rft.creator=Hoffman%2C+Beth&rft.description=Introduction%3A+The+anti-vaccination+movement+has+been+present+since+the+early+1700s.+Previous+research+suggests+that+social+media+may+be+fueling+the+spread+of+anti-vaccination+messaging.+Therefore%2C+the+purpose+of+this+thesis+is+to+(1)+highlight+major+events+in+the+history+of+the+anti-vaccine+movement%2C+(2)+present+a+stand-alone+journal+article+from+a+systematic+analysis+of+individuals+known+to+express+anti-vaccination+sentiment+on+Facebook%2C+and+(3)+integrate+the+conclusions+presented+in+the+article+into+a+broader+historical+framework.+%0D%0AMethods%3A+A+literature+review+was+conducted+for+the+historical+overview.+For+the+journal+article%2C+our+data+set+consisted+of+197+individuals+with+Facebook+accounts+who+posted+anti-vaccination+comments+on+a+prominent+local+pediatric+clinic%E2%80%99s+Facebook+page.+For+each+individual%2C+we+systematically+analyzed+publicly+available+content+using+quantitative+coding%2C+descriptive+analysis%2C+social+network+analysis%2C+and+an+in-depth+qualitative+assessment.+%0D%0AResults%3A+Throughout+history%2C+the+anti-vaccination+movement+has+consistently+sued+fiery+rhetoric+and+vivid+imagery+to+spread+its+messages%2C+which+often+center+on+concerns+of+liberty+and+safety.+Analysis+of+Facebook+profiles+found+that+more+individuals+posted+content+related+to+mistrust+in+the+medical+community%2C+liberty%2C+and+belief+in+homeopathic+remedies+compared+to+those+who+posted+that+vaccines+cause+autism.+Among+136+individuals+who+divulged+their+location%2C+36+states+and+8+countries+outside+the+U.S.+were+represented.+In+a+2-mode+network+of+individuals+and+topics%2C+modularity+analysis+revealed+4+distinct+sub-groups%3A+(1)+liberty%2C+(2)+naturalness%2C+(3)+illness%2C+and+(4)+conspiracy.+Qualitative+analysis+found+that+individuals+often+share+posts+from+Facebook+groups+that+market+themselves+as+pro-science.%0D%0AConclusion%3A+Individuals+on+Facebook+frequently+posted+anti-vaccine+content+that+echoed+historical+concerns.+Our+findings+suggest+social+media+outlets+facilitate+anti-vaccination+connection+and+organization%2C+thus+assisting+in+the+amplification+and+diffusion+of+centuries%E2%80%99+old+arguments+and+techniques.+These+findings+are+significant+for+public+health+in+that+they+will+inform+the+development+of+updated+messaging+around+vaccination%2C+and+suggest+the+importance+of+understanding+the+history+of+the+anti-vaccination+movement+when+developing+these+messages.+These+findings+also+suggest+a+valuable+opportunity+for+public+health+practitioners+to+leverage+social+networks+to+deliver+more+effective%2C+tailored+interventions+to+different+constituencies.&rft.date=2019-06-20&rft.type=University+of+Pittsburgh+ETD&rft.type=PeerReviewed&rft.format=application%2Fpdf&rft.language=en&rft.identifier=http%3A%2F%2Fd-scholarship-dev.library.pitt.edu%2F36001%2F1%2FHoffmanB_Thesis_April2019.pdf&rft.identifier=++Hoffman%2C+Beth++(2019)+It's+Not+All+About+Autism%3A+the+Emerging+Landscape+of+Anti-Vaccination+Sentiment+on+Facebook.++Master's+Thesis%2C+University+of+Pittsburgh.++++(Unpublished)++