?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=http%3A%2F%2Fd-scholarship-dev.library.pitt.edu%2F27193%2F&rft.title=Disgust%2C+conservatism+and+influenza+prevention%3A+An+embodied+cognition+approach+to+health+attitudes+and+intentions&rft.creator=Duran%2C+Luis&rft.description=Background%3A+Recent+studies+demonstrated+that+a+disgust+reaction%2C+which+evolved+as+an+instinctive+response+to+protect+one%E2%80%99s+body+from+potential+contaminants%2C+affects+judgments+about+morality+and+sexuality+through+embodied+linkages+between+the+concepts+of+cleanliness%2C+physical+purity%2C+and+moral+purity.+Therefore%2C+disgust+sensitivity+and+sexual+and+social+conservatism+%E2%80%93+favoring+traditional+social+norms+in+the+face+of+external+forces+for+change+%E2%80%93+might+affect+attitudes+towards+protective+health+behaviors+and+political+support+for+health+protection+efforts.+However%2C+no+studies+have+looked+at+these+linkages+in+a+public+health+context+like+infectious+disease+prevention.%0D%0A%0D%0AStatement+of+public+health+relevance%3A+Intentionally+triggering+a+disgust+reaction+might+prove+an+effective+communication+strategy+for+health+behavior+change+interventions.+Future+research+might+focus+on+testing+the+fit+between+different+disgust+triggers+and+specific+public+health+issues.%0D%0A%0D%0AMethods%3A+Forty-three+literate%2C+English-speaking+adults+were+randomized+(1%3A1)+to+cleanliness+prime+%E2%80%93+exposure+to+hand+sanitizer+%E2%80%93+or+control+and+shown+publicly+available+influenza+statistics+illustrated+with+graphs+and+figures.+The+hypotheses+were%3A+(1)+disgust+sensitivity+and+sexual+and+social+conservatism+are+positively+associated+with+disgust%2C+perceptions+of+influenza+risk%2Fseverity%2Fcosts+and+likelihood+of+taking+preventive+measures+against+influenza%2C+but+negatively+associated+with+trust+of+influenza-related+information+and+likelihood+of+supporting+taxes+for+influenza+prevention%3B+(2)+disgust+is+similarly+associated+with+the+other+four+variables%3B+and+(3)+hand+sanitizer+exposure+is+similarly+associated+with+disgust+and+the+other+four+variables.%0D%0A%0D%0AResults%3A+Statistically+significant+results+at+%CE%B1+%3D+0.05+were+observed+for+the+first+two+of+the+three+study+hypotheses+with+the+pilot+sample+size+(N+%3D+43).+Post+hoc+analyses+showed+significant+results+for%3A+(1)+correlations+between+indexes+for+disgust+sensitivity+with+disgust%2C+perceptions+of+influenza+risk%2Fseverity%2Fcosts+and+likelihood+of+taking+preventive+action+against+influenza%3B+and+(2)+correlations+between+indexes+for+sexual+and+social+conservatism+with+disgust+and+likelihood+of+supporting+taxes+for+influenza+prevention.%0D%0A%0D%0AConclusions%3A+Disgust+sensitivity+and+sexual+and+social+conservatism+were+both+correlated+with+disgust%2C+while+disgust+sensitivity+was+correlated+with+perceptions+of+influenza+risk%2Fseverity%2Fcosts+and+likelihood+of+taking+preventive+action+against+influenza%2C+and+sexual+and+social+conservatism+was+correlated+with+likelihood+of+supporting+influenza+prevention+taxes.+However%2C+exposure+to+hand+sanitizer+did+not+produce+the+hypothesized+responses.&rft.date=2016-06-29&rft.type=University+of+Pittsburgh+ETD&rft.type=PeerReviewed&rft.format=application%2Fpdf&rft.language=en&rft.identifier=http%3A%2F%2Fd-scholarship-dev.library.pitt.edu%2F27193%2F1%2FLuis_Duran_Dissertation_4_2016.pdf&rft.identifier=++Duran%2C+Luis++(2016)+Disgust%2C+conservatism+and+influenza+prevention%3A+An+embodied+cognition+approach+to+health+attitudes+and+intentions.++Doctoral+Dissertation%2C+University+of+Pittsburgh.++++(Unpublished)++