eprintid: 18500 rev_number: 22 userid: 2026 dir: disk0/00/01/85/00 datestamp: 2013-06-27 19:05:04 lastmod: 2016-11-15 14:11:57 status_changed: 2013-06-27 19:05:04 type: thesis_degree succeeds: 18273 metadata_visibility: show contact_email: L.borgenheimer@gmail.com item_issues_id: duplicate_title_18273 item_issues_id: thesis_degree_versioning item_issues_type: duplicate_title item_issues_type: thesis_degree_versioning item_issues_description: Duplicate title to Borgenheimer, Laura What are Cancer Centers Advertising to the Public? A Rapid Review of the Literature. Master's Thesis, University of Pittsburgh. item_issues_description: ETD 18500 is using versioning. item_issues_timestamp: 2013-04-19 06:17:43 item_issues_timestamp: 2013-09-11 17:53:41 item_issues_status: autoresolved item_issues_status: discovered item_issues_count: 1 eprint_status: archive creators_name: Borgenheimer, Laura creators_email: l.borgenheimer@gmail.com title: What are Cancer Centers Advertising to the Public? A Rapid Review of the Literature ispublished: unpub divisions: sch_gsph_behavioralcommhealthsci full_text_status: public keywords: cancer center advertising health services advertising abstract: Facilities that provide cancer care are increasingly promoting their services directly to the public through advertisements. In the past few years, cancer center advertising has received criticism for making unsupported claims about survival, omitting risk information, and using emotional language. Although there is a large body of evidence regarding the content, impact, and regulation of pharmaceutical advertising, there is little known about that of cancer centers. This study aimed to assess the evidence regarding advertising by facilities that provide cancer care. The author conducted a rapid review of publications that analyzed the content of cancer center advertising published before February 15, 2013. Only two peer-reviewed studies were selected for inclusion from 353 publications identified by the review. Both were cross-sectional studies and reported the use of emotional appeal and patient testimonials as advertising strategies. While the number of studies found was too small and their methods and quality too variable to allow for any confident conclusions to be made, this study identified a considerable gap in the literature. Descriptive studies of the content of cancer center advertising are needed to move the debate forward and inform studies measuring the impact on the public. Understanding the messages conveyed through cancer center advertisements and their effect on the population are of high public health importance, as such messages have the potential to affect health costs, patient preferences and expectations about treatment, and the provider-patient relationship. date: 2013-06-27 date_type: published pages: 64 institution: University of Pittsburgh refereed: TRUE etdcommittee_type: committee_chair etdcommittee_type: committee_member etdcommittee_type: committee_member etdcommittee_name: Guadamuz, Thomas etdcommittee_name: Felter, Elizabeth etdcommittee_name: Schenker, Yael etdcommittee_email: teg10@pitt.edu etdcommittee_email: emfelter@pitt.edu etdcommittee_email: yas28@pitt.edu etdcommittee_id: TEG10 etdcommittee_id: EMFELTER etdcommittee_id: YAS28 etd_defense_date: 2013-04-12 etd_approval_date: 2013-06-27 etd_submission_date: 2013-04-09 etd_release_date: 2013-06-27 etd_access_restriction: 2_year etd_patent_pending: FALSE thesis_type: thesis degree: MPH citation: Borgenheimer, Laura (2013) What are Cancer Centers Advertising to the Public? A Rapid Review of the Literature. Master's Thesis, University of Pittsburgh. (Unpublished) document_url: http://d-scholarship-dev.library.pitt.edu/18500/1/LBorgenheimer_ETD2013.pdf