eprintid: 18500
rev_number: 22
userid: 2026
dir: disk0/00/01/85/00
datestamp: 2013-06-27 19:05:04
lastmod: 2016-11-15 14:11:57
status_changed: 2013-06-27 19:05:04
type: thesis_degree
succeeds: 18273
metadata_visibility: show
contact_email: L.borgenheimer@gmail.com
item_issues_id: duplicate_title_18273
item_issues_id: thesis_degree_versioning
item_issues_type: duplicate_title
item_issues_type: thesis_degree_versioning
item_issues_description: Duplicate title to Borgenheimer, Laura What are Cancer Centers Advertising to the Public? A Rapid Review of the Literature. Master's Thesis, University of Pittsburgh.
item_issues_description: ETD 18500 is using versioning.
item_issues_timestamp: 2013-04-19 06:17:43
item_issues_timestamp: 2013-09-11 17:53:41
item_issues_status: autoresolved
item_issues_status: discovered
item_issues_count: 1
eprint_status: archive
creators_name: Borgenheimer, Laura
creators_email: l.borgenheimer@gmail.com
title: What are Cancer Centers Advertising to the Public? A Rapid Review of the Literature
ispublished: unpub
divisions: sch_gsph_behavioralcommhealthsci
full_text_status: public
keywords: cancer center
advertising
health services advertising
abstract: Facilities that provide cancer care are increasingly promoting their services directly to the public through advertisements. In the past few years, cancer center advertising has received criticism for making unsupported claims about survival, omitting risk information, and using emotional language. Although there is a large body of evidence regarding the content, impact, and regulation of pharmaceutical advertising, there is little known about that of cancer centers. This study aimed to assess the evidence regarding advertising by facilities that provide cancer care. The author conducted a rapid review of publications that analyzed the content of cancer center advertising published before February 15, 2013. Only two peer-reviewed studies were selected for inclusion from 353 publications identified by the review. Both were cross-sectional studies and reported the use of emotional appeal and patient testimonials as advertising strategies. While the number of studies found was too small and their methods and quality too variable to allow for any confident conclusions to be made, this study identified a considerable gap in the literature. Descriptive studies of the content of cancer center advertising are needed to move the debate forward and inform studies measuring the impact on the public. Understanding the messages conveyed through cancer center advertisements and their effect on the population are of high public health importance, as such messages have the potential to affect health costs, patient preferences and expectations about treatment, and the provider-patient relationship.
date: 2013-06-27
date_type: published
pages: 64
institution: University of Pittsburgh
refereed: TRUE
etdcommittee_type: committee_chair
etdcommittee_type: committee_member
etdcommittee_type: committee_member
etdcommittee_name: Guadamuz, Thomas
etdcommittee_name: Felter, Elizabeth
etdcommittee_name: Schenker, Yael
etdcommittee_email: teg10@pitt.edu
etdcommittee_email: emfelter@pitt.edu
etdcommittee_email: yas28@pitt.edu
etdcommittee_id: TEG10
etdcommittee_id: EMFELTER
etdcommittee_id: YAS28
etd_defense_date: 2013-04-12
etd_approval_date: 2013-06-27
etd_submission_date: 2013-04-09
etd_release_date: 2013-06-27
etd_access_restriction: 2_year
etd_patent_pending: FALSE
thesis_type: thesis
degree: MPH
citation: Borgenheimer, Laura (2013) What are Cancer Centers Advertising to the Public? A Rapid Review of the Literature. Master's Thesis, University of Pittsburgh. (Unpublished)
document_url: http://d-scholarship-dev.library.pitt.edu/18500/1/LBorgenheimer_ETD2013.pdf