eprintid: 12201 rev_number: 19 userid: 702 dir: disk0/00/01/22/01 datestamp: 2012-06-29 17:49:14 lastmod: 2016-11-15 13:58:18 status_changed: 2012-06-29 17:49:14 type: thesis_degree succeeds: 11848 metadata_visibility: show contact_email: jraviotta@gmail.com item_issues_id: duplicate_title_11636 item_issues_id: duplicate_title_11846 item_issues_id: duplicate_title_11847 item_issues_id: duplicate_title_11848 item_issues_id: thesis_degree_versioning item_issues_type: duplicate_title item_issues_type: duplicate_title item_issues_type: duplicate_title item_issues_type: duplicate_title item_issues_type: thesis_degree_versioning item_issues_description: Duplicate title to Raviotta, Jonathan COLLEGE PARTICIPANT RECRUITMENT THROUGH FACEBOOK ADS: IS ANYBODY LISTENING? Master's Thesis, University of Pittsburgh. item_issues_description: Duplicate title to Raviotta, Jonathan COLLEGE PARTICIPANT RECRUITMENT THROUGH FACEBOOK ADS: IS ANYBODY LISTENING? Master's Thesis, University of Pittsburgh. item_issues_description: Duplicate title to Raviotta, Jonathan COLLEGE PARTICIPANT RECRUITMENT THROUGH FACEBOOK ADS: IS ANYBODY LISTENING? Master's Thesis, University of Pittsburgh. item_issues_description: Duplicate title to Raviotta, Jonathan COLLEGE PARTICIPANT RECRUITMENT THROUGH FACEBOOK ADS: IS ANYBODY LISTENING? Master's Thesis, University of Pittsburgh. item_issues_description: ETD 12201 is using versioning. item_issues_timestamp: 2012-04-17 06:10:14 item_issues_timestamp: 2012-04-17 06:10:14 item_issues_timestamp: 2012-04-17 06:10:14 item_issues_timestamp: 2012-05-24 06:10:50 item_issues_timestamp: 2013-09-11 17:48:17 item_issues_status: autoresolved item_issues_status: autoresolved item_issues_status: autoresolved item_issues_status: autoresolved item_issues_status: discovered item_issues_count: 1 eprint_status: archive creators_name: Raviotta, Jonathan creators_email: jmr154@pitt.edu creators_id: JMR154 title: College Participant Recruitment Through Facebook Ads: Is Anybody Listening? ispublished: unpub divisions: sch_gsph_behavioralcommhealthsci full_text_status: public keywords: Facebook participant recruitment college men 18-25 year old men HPV abstract: To combat cervical cancer, the United States public health policy has advocated Human Papillomavirus (HPV) vaccination for all adolescent females. This female-only HPV vaccination campaign has failed to reach sufficiently protective uptake levels. New research describing strong associations between HPV and cancers afflicting both sexes, revised cost-effectiveness models, and the FDA licensure of a vaccine for men, has led to the inclusion of males into the U.S. HPV vaccination campaign. Including men in the ongoing campaign has raised new research questions and logistical challenges. Among those, is the challenge of how to effectively recruit men into HPV vaccine trials. Communication about HPV infection has been strongly linked with female cancers and suffers from sexual stigmatization. This study compared conventional recruitment of 18-25 year old men into a clinical HPV vaccination trial with recruitment through Facebook Ads™. Facebook Ads™ produced 20% of the study sample. Of the 44 men who first heard about the study through social sites, only 13 of these men also heard about the study through a conventional recruitment strategy, suggesting that conventional recruitment methods can be supplemented by social media recruitment. A larger than expected proportion of Facebook recruits were homosexual or bisexual (p=.02) and were also more active in social media (p=.02) than expected. The findings of this investigation suggest that Facebook and other social platforms could be a useful public health communication and recruitment tool for interventions or studies targeting 18-25 year old men, especially those who are homosexual or bisexual. date: 2012-06-29 date_type: completed pages: 93 institution: University of Pittsburgh refereed: TRUE etdcommittee_type: committee_chair etdcommittee_type: committee_member etdcommittee_type: committee_member etdcommittee_name: Sharma, Ravi K. etdcommittee_name: Terry, Martha Ann etdcommittee_name: Nowalk, Mary Patricia etdcommittee_email: rks1946@pitt.edu etdcommittee_email: materry@pitt.edu etdcommittee_email: tnowalk@pitt.edu etdcommittee_id: RKS1946 etdcommittee_id: MATERRY etdcommittee_id: TNOWALK etd_defense_date: 2012-03-27 etd_approval_date: 2012-06-29 etd_submission_date: 2012-04-01 etd_release_date: 2012-06-29 etd_access_restriction: immediate etd_patent_pending: FALSE assigned_doi: doi:10.5195/pitt.etd.2012.11636 thesis_type: thesis degree: MPH citation: Raviotta, Jonathan (2012) College Participant Recruitment Through Facebook Ads: Is Anybody Listening? Master's Thesis, University of Pittsburgh. (Unpublished) document_url: http://d-scholarship-dev.library.pitt.edu/12201/1/Raviotta_Thesis.1.pdf