eprintid: 12201
rev_number: 19
userid: 702
dir: disk0/00/01/22/01
datestamp: 2012-06-29 17:49:14
lastmod: 2016-11-15 13:58:18
status_changed: 2012-06-29 17:49:14
type: thesis_degree
succeeds: 11848
metadata_visibility: show
contact_email: jraviotta@gmail.com
item_issues_id: duplicate_title_11636
item_issues_id: duplicate_title_11846
item_issues_id: duplicate_title_11847
item_issues_id: duplicate_title_11848
item_issues_id: thesis_degree_versioning
item_issues_type: duplicate_title
item_issues_type: duplicate_title
item_issues_type: duplicate_title
item_issues_type: duplicate_title
item_issues_type: thesis_degree_versioning
item_issues_description: Duplicate title to Raviotta, Jonathan COLLEGE PARTICIPANT RECRUITMENT THROUGH FACEBOOK ADS: IS ANYBODY LISTENING? Master's Thesis, University of Pittsburgh.
item_issues_description: Duplicate title to Raviotta, Jonathan COLLEGE PARTICIPANT RECRUITMENT THROUGH FACEBOOK ADS: IS ANYBODY LISTENING? Master's Thesis, University of Pittsburgh.
item_issues_description: Duplicate title to Raviotta, Jonathan COLLEGE PARTICIPANT RECRUITMENT THROUGH FACEBOOK ADS: IS ANYBODY LISTENING? Master's Thesis, University of Pittsburgh.
item_issues_description: Duplicate title to Raviotta, Jonathan COLLEGE PARTICIPANT RECRUITMENT THROUGH FACEBOOK ADS: IS ANYBODY LISTENING? Master's Thesis, University of Pittsburgh.
item_issues_description: ETD 12201 is using versioning.
item_issues_timestamp: 2012-04-17 06:10:14
item_issues_timestamp: 2012-04-17 06:10:14
item_issues_timestamp: 2012-04-17 06:10:14
item_issues_timestamp: 2012-05-24 06:10:50
item_issues_timestamp: 2013-09-11 17:48:17
item_issues_status: autoresolved
item_issues_status: autoresolved
item_issues_status: autoresolved
item_issues_status: autoresolved
item_issues_status: discovered
item_issues_count: 1
eprint_status: archive
creators_name: Raviotta, Jonathan
creators_email: jmr154@pitt.edu
creators_id: JMR154
title: College Participant Recruitment Through Facebook Ads: Is Anybody Listening?
ispublished: unpub
divisions: sch_gsph_behavioralcommhealthsci
full_text_status: public
keywords: Facebook
participant recruitment
college men
18-25 year old men
HPV
abstract: To combat cervical cancer, the United States public health policy has advocated Human Papillomavirus (HPV) vaccination for all adolescent females. This female-only HPV vaccination campaign has failed to reach sufficiently protective uptake levels. New research describing strong associations between HPV and cancers afflicting both sexes, revised cost-effectiveness models, and the FDA licensure of a vaccine for men, has led to the inclusion of males into the U.S. HPV vaccination campaign. Including men in the ongoing campaign has raised new research questions and logistical challenges. Among those, is the challenge of how to effectively recruit men into HPV vaccine trials. Communication about HPV infection has been strongly linked with female cancers and suffers from sexual stigmatization. This study compared conventional recruitment of 18-25 year old men into a clinical HPV vaccination trial with recruitment through Facebook Ads™. Facebook Ads™ produced 20% of the study sample. Of the 44 men who first heard about the study through social sites, only 13 of these men also heard about the study through a conventional recruitment strategy, suggesting that conventional recruitment methods can be supplemented by social media recruitment. A larger than expected proportion of Facebook recruits were homosexual or bisexual (p=.02) and were also more active in social media (p=.02) than expected. The findings of this investigation suggest that Facebook and other social platforms could be a useful public health communication and recruitment tool for interventions or studies targeting 18-25 year old men, especially those who are homosexual or bisexual.
date: 2012-06-29
date_type: completed
pages: 93
institution: University of Pittsburgh
refereed: TRUE
etdcommittee_type: committee_chair
etdcommittee_type: committee_member
etdcommittee_type: committee_member
etdcommittee_name: Sharma, Ravi K.
etdcommittee_name: Terry, Martha Ann
etdcommittee_name: Nowalk, Mary Patricia
etdcommittee_email: rks1946@pitt.edu
etdcommittee_email: materry@pitt.edu
etdcommittee_email: tnowalk@pitt.edu
etdcommittee_id: RKS1946
etdcommittee_id: MATERRY
etdcommittee_id: TNOWALK
etd_defense_date: 2012-03-27
etd_approval_date: 2012-06-29
etd_submission_date: 2012-04-01
etd_release_date: 2012-06-29
etd_access_restriction: immediate
etd_patent_pending: FALSE
assigned_doi: doi:10.5195/pitt.etd.2012.11636
thesis_type: thesis
degree: MPH
citation: Raviotta, Jonathan (2012) College Participant Recruitment Through Facebook Ads: Is Anybody Listening? Master's Thesis, University of Pittsburgh. (Unpublished)
document_url: http://d-scholarship-dev.library.pitt.edu/12201/1/Raviotta_Thesis.1.pdf