?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=http%3A%2F%2Fd-scholarship-dev.library.pitt.edu%2F11912%2F&rft.title=Health+Programming+and+Community-based+Radio+Stations+in+Sub-saharan+Africa%3A+An+Example+from+Zambia&rft.creator=Lawrence%2C+John+Joseph&rft.description=A+community-based+radio+station+has+potential+for+significant+positive+impact+on+the+health+of+a+community+by+providing+important+information+about+health+to+its+listenership.+This+influence+is+particularly+important+in+rural+areas+of+low+and+middle-income+countries+where+such+stations+serve+as+the+only+practical+form+of+communication.+This+study+looks+at+the+impact+of+the+health+messaging+from+Namwianga+Radio%2C+a+community-based+radio+station+in+rural+Zambia%2C+on+its+listenership.+The+researcher+sought+to+determine+(1)+if+the+radio+station+could+serve+as+an+effective+means+of+communication+in+the+region%2C+(2)+the+extent+to+which+the+station+has+influence+over+the+listenership%2C+(3)+specific+health+topics+that+listeners+could+recall+from+the+broadcasts%2C+and+(4)+what+ways+could+the+station+better+serve+the+health+communication+needs+of+the+community.+To+answer+these+questions%2C+a+mixed+methods+survey+was+utilized.++Participants+(n%3D103)+were+interviewed+orally+about+basic+radio+listening+habits+and+health+behaviors+as+well+as+channels+through+which+they+received+health+information.+Participants+were+also+given+an+opportunity+to+give+qualitative+feedback+on+the+health+messaging+of+the+radio+station.%0D%0A%0D%0AThe+findings+suggest+that+Namwianga+Radio+is+an+important+communication+tool+in+the+Southern+Province+of+Zambia.+Most+of+the+respondents+(68%25)+reported+listening+to+the+radio+for+%E2%80%9Cmore+than+three+hours+every+day.%E2%80%9D+Furthermore%2C+over+half+of+the+participants+reported+getting+their+health+information+from+Namwianga+Radio.+The+station+also+has+serves+as+an+important+influence+in+the+community.+All+participants+said+that+they+trusted+the+radio+station%2C+and+85.2%25+reported+specific+health+behavior+change.+Participants+also+had+high+recall+of+health+topics.%0D%0A%0D%0AThis+project+has+significant+public+health+implications+as+it+shows+that+community-based+radio+stations+have+potential+to+improve+the+overall+health+of+a+community.+It+also+suggests+that+such+community-based+radio+stations+might+be+effective+tools+for+communicating+health+messages+in+rural+areas+with+hard-to-reach+populations+in+other+parts+of+Sub-Saharan+Africa.+%0D%0A&rft.date=2012-06-29&rft.type=University+of+Pittsburgh+ETD&rft.type=PeerReviewed&rft.format=application%2Fpdf&rft.language=en&rft.identifier=http%3A%2F%2Fd-scholarship-dev.library.pitt.edu%2F11912%2F1%2FLawrence_Thesis_ETD_format.pdf&rft.identifier=++Lawrence%2C+John+Joseph++(2012)+Health+Programming+and+Community-based+Radio+Stations+in+Sub-saharan+Africa%3A+An+Example+from+Zambia.++Master's+Thesis%2C+University+of+Pittsburgh.++++(Unpublished)++